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Marketing

A collection of 8 issues

The best way to improve your sales pitch or marketing spiel

Is not by watching YouTube videos or reading books and articles. Or chatting to the best sales person in your office. Although it is a great starting point. Not even running role plays in the office. These are great too. But the best way to solidify your sales pitch or

The output is only as good as your brief

"I went to my hairdresser and gave her unclear directions. I walked out looking like this girl lol! I had to wear caps for a few months! The same applies to marketing and business. Lack of clarity in our messaging can deliver poor results." - String Nguyen When

Open your eyes and ears to everyday life

"Every time I have a memorable experience, I feel sorry for other people. As a writer, I can turn this experience into a story. What do the others have?" I was watching "David Sedaris teaches Storytelling and Humor" on Masterclass. Mind - blown! 🤯 When David said

Can your marketing team sell?

"It looks great but our customers don't really talk like this. They don't use these words and phrases". We were working on a thought leadership piece that the sales team could send to prospects coupled with product specs. The design and copy were on

The product you sell is useless without context

I was playing with Aditi and surprised her with a bunch of toys. She was psyched. Unpacked them all. Those with toddlers can relate - give them the coolest toys to play with and they'll be more fascinated with the boxes. Plain cardboard boxes! See, the toy, is

Great product. Great message. Didn't stick?

"I'm trying out LinkedIn Sales Navigator. It's pretty good, man." My acquaintance goes on tell me about its features. Me thinking, "It was cool when I first told you about it 3 years ago. It was also cool when I told you about

Everybody wants to be Steve Jobs, but nobody wants to be Jony Ive

Or, read this as, Everyone wants to come up with the "brilliant" ideas, but no one wants to do the work. Reflecting on Alin Dragu's recent newsletter. He talks about five types of clients who make life miserable. We encounter such people within the office too.

The most important phrase in marketing

At a Vinnie's on Saturday raiding their used books section. You wouldn't believe the gems you'd find between $1 and $4. Once, I found a copy of The Copywriter's Handbook and Empire State of Mind for $2 a piece! Anyhoo... While browsing,