People only read short-form content... Yeah, whatevs!

People only read short-form content... Yeah, whatevs!

I was having coffee just before heading off to work.

My wife, carrying our 2-year-old in one arm, was squinting at her phone.

Slow scrolls....Nearly 10 minutes.

She finished just as I was done with my coffee.

(An aside... during winter, sipping a coffee for 10 minutes means it's lukewarm or even cold by the time you finish erghh!)

"What was so interesting?", I ask.

"Oh, sorry! An article on cyber-security. Pretty long, but informative".

"Isn't there a TLDR or summary?".

"There is, but I wanted to read the whole thing", she said.

Being in tech, my wife enjoys reading up on Ai, cyber-security, IoT etc.

Me? Not so much.

So, I disagree when someone says "No one reads long-form content".

They do. If the content is relevant to them.

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