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A lesson in crafting marketing messages, from a toddler

My wife Nila and I were having breakfast this morning. Waffles, syrup, ice cream and bacon. I polished the plate in minutes and had moved on to my 2nd cup of coffee. Nila was just finishing off her plate when Aditi stormed in bringing war to our otherwise peaceful coffee

Everybody wants to be Steve Jobs, but nobody wants to be Jony Ive

Or, read this as, Everyone wants to come up with the "brilliant" ideas, but no one wants to do the work. Reflecting on Alin Dragu's recent newsletter. He talks about five types of clients who make life miserable. We encounter such people within the office too.

The most important phrase in marketing

At a Vinnie's on Saturday raiding their used books section. You wouldn't believe the gems you'd find between $1 and $4. Once, I found a copy of The Copywriter's Handbook and Empire State of Mind for $2 a piece! Anyhoo... While browsing,

If you've never done marketing, doing ONE THING won't save you

A few hours ago, as I was stretching my right arm, recovering from an arthroscopy surgery on the elbow, my phone rings. Unknown number but I was feeling generous. I answered. It was a potential client, a small business owner. "I need to publicise my website", he said.

I'm selling to you, but I have no clue what you want...

I usually don't respond to standard, boring cold outreach from entitled-sounding PrOFeSsIonALs. I made an exception this one time as he was originally from Sri Lanka but lived in an exotic East Asian country. Also, his cold DM was serendipitous; I was in the market for what he

Do your prospects go "goo goo ga ga" over your message?

My second daughter, 5-month-old... Cute as a button, and super-curious about her surroundings… When she is looking around and she sees me, her mum or grandma, her face lights up. "I know you", she seems to be saying. Her big gummy smile. And the cooing. Kicking her little

People only read short-form content... Yeah, whatevs!

I was having coffee just before heading off to work. My wife, carrying our 2-year-old in one arm, was squinting at her phone. Slow scrolls....Nearly 10 minutes. She finished just as I was done with my coffee. (An aside... during winter, sipping a coffee for 10 minutes means it&

About

NaveenWriter

Copywriting, content marketing and brand... mostly from a B2B perspective

Topics

Content

Copywriting

Marketing

Outreach

Research

Sales