Focus on building a catalog. Not just one "hit".
Pick a musician you love. Anyone.
Listen to their entire catalog.
You'll notice the usual hits.
And several songs that you just don't like.
The musician's brand is defines by all of it - the hits and the misses.
One cannot happen without the other.
Now, pick your favourite brand.
Audit its marketing portfolio.
Notice how many campaigns didn't really work.
Here's the lesson:
Not every campaign will be a hit.
For every hit, there are a number of flops.
Don't abandon your strategy just because one tactic fell flat.
All the marketing you do - the good and the bad - shape your brand.
The good helps shape it.
The bad prevents you from making the same mistakes.
Focus on building a catalog. Not just one "hit".