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Naveen Sivakumaran

📍 Sydney

Focus on building a catalog. Not just one "hit".

Pick a musician you love. Anyone. Listen to their entire catalog. You'll notice the usual hits. And several songs that you just don't like. The musician's brand is defines by all of it - the hits and the misses. One cannot happen without the

Even the best offer CAN be refused

A quick trip to Narellan Town Centre with the family resulted in us dropping by BigW. Aditi spotted a collection of bath time toys. Now, toddler parents know the challenges of bath time! From getting them into the bath, to making the bath enjoyable, to getting them out. I won&

The best way to improve your sales pitch or marketing spiel

Is not by watching YouTube videos or reading books and articles. Or chatting to the best sales person in your office. Although it is a great starting point. Not even running role plays in the office. These are great too. But the best way to solidify your sales pitch or

Marketers, A.I is gonna kick your a**, NOT

"No matter how helpful computers are as tools (and of course they can be very helpful tools), they don’t begin to compare in significance to the teacher-child relationship, which is human and mutual. A computer can help you learn to spell ‘HUG,’ but it can never know the

The output is only as good as your brief

"I went to my hairdresser and gave her unclear directions. I walked out looking like this girl lol! I had to wear caps for a few months! The same applies to marketing and business. Lack of clarity in our messaging can deliver poor results." - String Nguyen When

Open your eyes and ears to everyday life

"Every time I have a memorable experience, I feel sorry for other people. As a writer, I can turn this experience into a story. What do the others have?" I was watching "David Sedaris teaches Storytelling and Humor" on Masterclass. Mind - blown! 🤯 When David said

Can your marketing team sell?

"It looks great but our customers don't really talk like this. They don't use these words and phrases". We were working on a thought leadership piece that the sales team could send to prospects coupled with product specs. The design and copy were on

This will piss you off but you must not react...

"You're putting it on the wrong foot, love!" Aditi is seated on the floor putting on her shoes. She made it very clear that she didn't want my help. I tried telling her a couple times, but, "No, appah. It's Aditi&

Build it. But they won't come.

"Try it, Aditi, just one little bite" I was trying to tempt my 2-year-old to try ice cream for the first time. She sticks out her tongue. Little by little until the tip touches the ice cream. A lick. And another. Bigger licks. A few nibbles. "Mine!

Why? Why? Why? Why? Why?

I was watching Peppa Pig with Aditi. A morning ritual of ours. She, on my lap, munching down her brekkie while pointing out things she recognises from the cartoon. It's a nice little "us" time that we enjoy. One episode has a scene where George (Peppa&