As marketers and brand custodians we live in a bubble. We expect everyone else to share the same sentiments. A new campaign/product drops... High fives all round. *crickets* We're scratching our heads. "Why didn't anyone care about our awesome widget?" It is truly

In hip hop, the vast majority of audiences are only privy to the platinum (or gold) selling albums. They know the hit singles. Most of them miss one crucial element of a hip hop artist's arsenal MIXTAPES. Many of today's biggest stars, and even those from

In Kanye West: God and Monster, author Mark Beaumont shows us West's process when he became Roc-A-Fella's hottest new producer. He'd surround himself with crates of records and go through them, picking out tunes he liked, cutting them up and mashing them into beats.

Aditi, my 3-year-old, stared at me intently. Confused. Curious. Those beautiful "stare right into your soul" eyes. I was trying to explain the consequences of being needlessly noisy when her baby sister, Aadhya, was in deep sleep. Without realising it, I addressed her like she was an adult.

Pick a musician you love. Anyone. Listen to their entire catalog. You'll notice the usual hits. And several songs that you just don't like. The musician's brand is defines by all of it - the hits and the misses. One cannot happen without the

A quick trip to Narellan Town Centre with the family resulted in us dropping by BigW. Aditi spotted a collection of bath time toys. Now, toddler parents know the challenges of bath time! From getting them into the bath, to making the bath enjoyable, to getting them out. I won&